ExactTarget

Using ExactTarget Without a Content Marketing Strategy is Like Seeking Treasure Without a Map

We make it easy to define and implement a content marketing strategy across blogs, email newsletters and social media with an intuitive content marketing platform that works seamlessly with ExactTarget, making what you do – better.

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  • Better SEO results for more web traffic
  • Improved engagement with your brand
  • Increased sales

Here is what you get:

Custom written articles for you to own every month, optimized to improve SEO results

We have access to thousands of freelance writers with a range of expertise and life experiences that provides high quality and relevant content to your audience. We work with you to identify writers and provide the editorial instructions needed to produce the best content. Then, post these articles directly to your blog and your email newsletter.

Content sources in a dashboard customized just for you

We work with you to identify and configure a content dashboard that puts all of the content sources that are relevant to your business at your fingertips and ready for you to curate for distribution to your customers. Post all your curated and custom written content to your blog, Facebook, Twitter, and LinkedIn groups

A mobile-friendly, responsive newsletter template configured to the branding and design you provide

As you publish content to blogs and social networks this content is automatically collected and included into a richly formatted newsletter that dynamically reformats to look great on mobile devices in addition to traditional desktop formats.

Once composed, your newsletter is passed directly to ExactTarget and delivered immediately to your mailing lists. Or, have this formatted content appear in a content area that can appear in your existing ExactTarget template.