When 96% of customers will leave a company that delivers poor service, it's vital to constantly be rethinking how you can level up to meet customers' demands for exceptional service experiences. Explore trends in customer service and the factors driving them in the Microsoft whitepaper, "Global State of Customer Service Sophistication." Download you for free copy for insight, including an overview of Microsoft's innovative Service Sophistication Model and see how it can elevate service levels to foster brand loyalty.