SAS Provides Leading Customer Data Platform Capabilities
The SAS Customer Intelligence 360 customer data platform provides a wealth of features to help marketers and customer experience specialists personalize the customer journey.
See this infographic for an at-a-glance of main SAS CDP features as well as customer results and testimonials.
What is SAS Customer Intelligence 360?
SAS Customer Intelligence 360 is designed to connect existing data and provide identity resolution, enabling a comprehensive 360-degree view of customers both online and offline. It incorporates analytics and customer journey optimization to enhance engagement and improve marketing effectiveness.
How can SAS CI360 help reduce marketing costs?
SAS CI360 helps reduce marketing campaign costs by optimizing offers, which has led to a 50% reduction in costs for a bank. The platform's automation capabilities allow businesses to activate data more efficiently, leading to significant savings.
What benefits do customers experience with SAS CI360?
Organizations using SAS CI360 have reported various benefits, including a 30% improvement in customer retention for retailers and a triple-digit ROI for automated marketing campaigns at a community bank. Additionally, real-time campaigns have helped a telecom provider grow mobile subscribers by 5%.
SAS Provides Leading Customer Data Platform Capabilities
published by The Amaral Group, LLC
Established in 1998, we are a leading technology solutions provider based in Boston, MA and Charleston, SC.Our expert consultants have decades of experience in delivering technology solutions tailored to meet the needs of organizations across a variety of industries. We strive to exceed the expectations of our customers. We understand the importance of providing the best possible solutions on time and in budget. Having been in business for over twenty years, you can trust us to make IT work for you.
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