Surface Go devices, combined with Microsoft Teams, allow retail employees to access essential information quickly, enabling them to assist customers more effectively. For managers, these devices facilitate spending more time on the shop floor rather than in the office, enhancing customer and colleague interactions.

Marks & Spencer has seen a reduction in paper use by one third annually since adopting Surface devices and utilizing Teams for store communications. This trend is expected to continue as more digital tools are deployed to the frontline workforce.

REI has established 'satellite nodes'—small offices equipped with Microsoft Teams Rooms systems, including Surface Hub 2S and Crestron devices. This setup fosters collaboration by providing a consistent experience for both remote and in-person participants, allowing hybrid teams to meet flexibly in various locations.