Prescribed Marketing for the Channel

Get your partners marketing and selling better than ever before with Prescribed Marketing for the Channel. Provide new content every week that your partners can easily publish to email lists, their blog, and their social media channels. Your partners will now know exactly what to publish and when, and you will be able to measure the results and count the leads.

Choosing Titles to Maximize Search Results

While significant effort may be put to generating high-quality, original content, content marketers often overlook the fact that selecting a good title is one of the most important steps. If you create a catchy title, it will attract your reader's attention. But, a title that is written to increase your Google search position, will add more value.

How to Beat the Battle of an Ineffective Blog

Considering how powerful a role blogs can play in achieving content marketing goals, it's somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap.

Winning the Battle for MSP and MSSP Attention

No longer are CIOs just buying the Cisco router. They are deciding on operating systems, security solutions (often multiple solutions), data monitoring, and many other cloud applications. AWS's marketplace has 7 categories and 3,737 solutions to choose from. With so many offerings it becomes nearly impossible for a CIO to make all the decisions. Instead, they find a team that they trust, and that team typically belongs to an MSP (managed service provider) or MSSP (managed security service provider). These companies are helping to clarify what solutions are best to accomplish specific business goals.

Winning the Battle for MSP and MSSP Attention

With so many offerings it becomes nearly impossible for a CIO to make all the decisions. Instead, they find a team that they trust, and that team typically belongs to an MSP (managed service provider) or MSSP (managed security service provider). These companies are helping to clarify what solutions are best to accomplish specific business goals.

How to be Found on the Internet

So you wrote a fantastic marketing message and posted it on your web site. That's great, but has anyone read it?  I'm reminded of the philosophical concept, "If a tree falls in a forest and nobody is around to hear it, does it make a sound."  This thought experiment helps us understand what is important. Your website has to be heard (found) before anyone will listen.

What is a Content Marketing Agency?

A content marketing agency helps you leverage content to achieve your business objectives. One of the agency's most important objectives is to help you get found on the Internet. In addition a content marketing agency can help you with many types of marketing programs such newsletters, email campaigns, and social media.