Beyond CDP with SAS
Marketers have a real need to corral customer data residing in disconnected silos both inside and outside their organization. According to Harvard Business Review, 73% of marketers want to use all available customer data, but only 18% can do so.
A customer data platform (CDP) solves the underlying problem by providing marketers with a unified view of first-party customer data and giving them the ability to activate that data for customer engagement.
The CDP capabilities within SAS Customer Intelligence 360 are designed to do this and much more—even enhancing and extending customer data activation beyond the CDP to include analytically driven, real-time personalization and automated delivery.
Download this informative solution brief on the benefits of a modern CDP and SAS Customer Intelligence 360.
What is the main purpose of a Customer Data Platform (CDP)?
A Customer Data Platform (CDP) is designed to help marketers unify their first-party customer data, which is often scattered across various disconnected silos. By providing a comprehensive view of customer interactions, a CDP enables marketers to activate this data for improved customer engagement.
How does SAS Customer Intelligence 360 enhance customer data activation?
SAS Customer Intelligence 360 goes beyond traditional CDPs by offering real-time personalization and automated delivery of customer data. This allows marketers to create dynamic customer profiles that integrate both online and offline data, enabling more effective engagement strategies.
What are the benefits of using SAS for customer data management?
Using SAS for customer data management allows marketers to create a rich, omnichannel view of their customers, enhance segmentation through advanced analytics, and facilitate real-time interactions. This leads to improved customer experiences and more informed marketing decisions.
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