7 laws of highly effective emails
What did an analysis of 300,000 sales emails reveal about the dos and don'ts of email marketing? Quite a bit—with some surprising results. Here are the 7 laws of conversion-optimized emails.
Why shouldn't I use ROI in cold emails?
Using ROI language in cold emails can decrease your success rates by 15%. Buyers need to understand the reasoning behind your ROI claims before they can trust them.
What is the best call to action for cold outreach?
Instead of asking for a meeting, focus on the 'Interest CTA' by confirming your prospect's interest first. This approach is twice as effective as traditional meeting requests.
How can I effectively follow up after group calls?
After group calls, it's more effective to send single-threaded email follow-ups to each participant. This helps ensure that your message is received and addressed individually.
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