Below you'll find a list of all posts that have been categorized as “How To”
An integrated and persistent content strategy is very important for attracting attention, building your reputation, improving your inbound marketing, as well as building your SEO ranking. Your blog, newsletter publication, and other social media publications are a very important part of this marketing effort. While significant effort may be put to generating high-quality, original content, content marketers often overlook the …
According to Forbes magazine, Buyer Personas are “semi-fictional characters that personify your ideal customer” They are imperative to having accurate audience insights.“ But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers? As stated by Gartner in the introduction to their report called Targeting New Buyers of IT, “In a fairly short …
Like any marriage – it takes work. Manufacturers/vendors and partners view their relationship from different points of view, but they both agree it’s an essential association. The View from the Other Side Manufacturers know that their partners are an important part of their sales channel, but it certainly takes a lot of care and feeding. Partners seem to want everything, and they …
Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIO’s would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO would visit a channel partner’s website, and look for brands …
So you wrote a fantastic marketing message and posted it on your web site. That’s great, but has anyone read it? I’m reminded of the philosophical concept, “If a tree falls in a forest and nobody is around to hear it, does it make a sound.” This thought experiment helps us understand what is important. Your website has to be …
What is the CyberSecurity Journal? The Cybersecurity Journal is a publication for CEO, CISOs, CTOs, C-level executives and other IT decision makers that provides expert opinion, tips and cybersecurity best practices. Cybersecurity Journal is distributed several times per month to over 7,000 executives and decision makers. Cybersecurity Journal is owned and operated by ContentMX. ContentMX is a content marketing agency …
A content marketing agency helps you leverage content to achieve your business objectives. One of the agency’s most important objectives is to help you get found on the Internet. In addition a content marketing agency can help you with many types of marketing programs such as newsletters, email campaigns, and social media. Most importantly a content marketing agency writes content …
A native marketing agency (also known as native advertising agency) brings advertisers and publishers together to leverage content. The agency assists publishers who are seeking new ways to monetize their publications, while providing more valuable branding and lead generating opportunities for their advertisers. Native marketing agencies help advertisers who are looking to increase the reach of their brand and whose …
The more C-suite executives that we speak to, the more we are finding boardroom involvement in major IT decisions. CISO’s and CEO’s need answers to the difficult questions boards are asking — especially when it comes to their cybersecurity posture and crisis management procedures as evidenced by a recent KPMG report. “We are clearly seeing an increased focus by boards …
Guerrilla marketing, embedded marketing, and native advertising are three forms of Internet marketing, but what is the difference and what is best for you? Guerrilla Marketing I first heard this term used when I worked for Sony, back in 1984. Morrita, the chairman and founder of Sony, had probably read the book, Guerrilla Marketing, by Jay Conrad Levinson. Guerilla marketing …
