Something that is crucial when using Twitter for business is to know who you it is you are trying to speak to so that the right people see your content. Sounds simple, right? Figuring out who it is you really want to speak to is easier said than done. Read More… Twitter Facebook Google+ LinkedIn Pinterest
The Ups and Downs of Content Syndication for Channel Partners
Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends. In particular, in this article, we will attempt to …
5 Things to Know About Content Marketing
A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …
3 Ways to Make the Most of Your Content
As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
Three Steps to Creating a Content Marketing Budget in 2015
If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snow fall predicted for New England this weekend, we have been reminded how fast time is going and that 2015 will be here before we know it. Content marketing is no longer a buzzword, it now needs to be an integral …
Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy
Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …
Enhance Your Marketing Strategy With the Right Content
Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done. ContentMX Intro to Content from ContentMX on Vimeo. 1. Request Custom Written Articles Remove the writer’s block with custom content …
Are Your Email Newsletters Driving Engagement and Generating New Leads?
A few days ago on Twitter, Hubspot asked their #InboundLearning question of the day: “What is your email marketing pro tip?” It was a great question. They received some fantastic responses, and of course we had to get in on the conversation. Without hesitation we answered: “Make email newsletters social. Make it easy for customers to join/participate in your conversations on …
Dilbert’s Rules of Content Marketing
By Jeff Mesnik For more great posts from Jeff, follow him on LinkedIn here. 1. Make it interesting! 2. Keep it short and to the point 3. Don’t use the same content as other, it’s mediocre and Google hates it. 4. Keep …
Why Syndicated Content is Hurting Your Website, and Your Content Marketing Strategy
With their latest update, Panda 4.0, Google is once again taking a closer look at your content marketing strategy and quality of your content featured on your website. Is your content original? It is unique? What kind of value does our content provide? Does your website feature syndicated content? Depending on how you answer Google’s questions, depends on how well …