I enjoy the word guru…it projects an air of awesomeness, as if you are a Jedi Master. “Yes I have been trained in the ancient art of socializing – trained under Master Web Tu-Point-Oh. ” Well, as I search through some of the “Guru’s” sites I have found some interesting teachings such as this presentation which discusses Twitter and business. …
“How can I syndicate this?” That’s what marketers have to start doing
A publisher publishes something once and thinks, “How can I syndicate this?” That’s what marketers have to start doing, too.
Is the death of Public Relations on the horizon?
Ironically a company now has a lot more power to try to influence conversations with in their own walls. Considering the amount of employees on the social networks an organization has a built in broadcasting capabilities literally at their fingertips. Treat every employee as a broadcasting syndicate and now you have a team of influencers to work with.
How do your employees socialize your brand?
Below is an interesting article about employees and how they can help support your company and brand through social networks. With this article I hope to initiate a dialogue about what role, if any, employees should play in socializing your company? The next few blog entries will continue this topic and I look forward to your thoughts. http://websuccessteam.blogspot.com/2009/02/should-your-employees-represent-your.html Twitter Facebook …
Radio will make newspapers obsolete
I often enjoy looking to the past for hints of what the future might bring. Recently I asked myself what technology was just as disruptive and game changing as the Internet. I came to the conclusion that the invention of the Radio, was developed with similar objectives in mind. The comparison Who knows whether this may be a fools quest, …
Is the Internet shattering advertising?
I enjoy listening to the predictors of doom and destruction as in this interview with Eric Clemons from The Wharton School who proclaims the demise of advertising as we know it. http://www.publicradio.org/columns/futuretense/2009/04/mp3—itunes-2.html There is a long tradition of people who have predicted the death of an industry, in hopes to one day say…”SEE I TOLD YOU SO” The reality is the world …
Press Release? What’s the best, fastest, cheapest, most likely to get read, way to send one?
Another way to look at a Press Release is as content to be followed. There are a lot of press release services, and they all can start to get your news circulated to different publications, but there is also a lot of noise. It has become so easy to circulate the press release that people are doing it all the …
What is the best way to reach my audience, I make hundreds of calls a day, there has to be a better way, right?
I receive a lot of calls like yours everyday too, and I make similar calls everyday so I understand your frustration. Typically I take calls from people who are trusted sources. A trusted source is typically someone who was referred to me, or someone I became familiar with because of information they have provided me that I found to be …
Twitter… Has anyone really made Twitter work as a commercial tool?
The question is what do you consider working? Avnet a major technology distributor has been using Twitter to discuss virtualization and has successfully intertwined it as a communications medium that people follow. If we consider Twitter as another means to communicate to customers, and prospects then we should be able to start to track some value. Depending on the value …