Below you'll find a list of all posts that have been categorized as “Industry News”
I recently attended an eMarketer webinar entitled “Maximizing Your B2B Content Marketing ROI”, presented by eMarketer Analyst Jillian Ryan. I have attend my fair share of webinars and I have to say this one was above average. One take-away was on subject of “The Changing Digital Ad Landscape” which included the following feedback from marketers who participated in the research: …
Last week at the Content Marketing Conference in Las Vegas, ContentMX CEO Jeff Mesnik spoke with Lauren Cowher, Service Team Supervisor at WriterAccess on the topic of ‘Content Marketing is a Team Sport’. As part of the presentation, Jeff shared his tips how to maximize your marketing once you have that all-star team. Here are some highlights from his talk: Keep it real Start with real goals Knowing and overcoming your …
Come Meet ContentMX! Coming up in May, there are two great events happening that we would like to invite you to – the Content Marketing Conference and the Real Time Marketing Lab 2015 Spring Tour! ContentMX President Jeff Mesnik will be joining industry experts like Bruce Rogers from Forbes Media and author Douglas Van Praet to talk about the latest trends and developments in content marketing. ** …
As we look back at 2014, we cannot help but be inspired. It was quite the transformative year for content marketing, and we are expecting even bigger and better changes in 2015. In the spirit of the New Year, we have put together a list of 5 content marketing insights that are energizing us, and helping shape and define our own …
Facebook has announced more changes to its algorithm this week. The changes come in the form of two new updates, “the first is to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format”. With these new updates, it sounds like Facebook is headed in the same direction as a big search …
