Category Archive

The social equation: Contact + Content = Engagement and Engagement = Sales What is the number one over looked social network? We have heard time and time again, that companies are posting content into the social universe and it feels like they are yelling in a forrest where no one is listening.  And these organizations tend to not incorporate email …

Socialize Your Stuff Cool Tool number 4! According to blog.commpro.biz Read More… Twitter Facebook Google+ LinkedIn Pinterest

We have discovered that there are three basic challenges that organizations have when trying to figure out what to do with Social Marketing: How do I create and sustain engagement How do I increase message impressions How do I build out my database The challenge most organizations seem to have is that they put Social into a box, where it …

A Q&A with Rusty Warner exploring the latest tactics for email marketers attempting to combine their email efforts with social media sites. Read More… Twitter Facebook Google+ LinkedIn Pinterest

Was Nike’s “Air Jordan’s” of the late 80’s and 90’s any better than any other shoe? It’s “GOTTA BE THE CONTENT” Steve Jobs built out an amazing army of marketers!  From the beginning Steve Jobs new that it was content that led the way, followed by the “wow” of the product.  This commercial was aired only once, but its impact …

Should social and marketing be separate? See what Anthony J. Bradley and Mark P. McDonald of HBR have to say. Read More… Twitter Facebook Google+ LinkedIn Pinterest

Thanks to @jeffreyhayzlett for posting our article on his Blog. I Hope you all enjoy Guest post by Jeff Mesnik, Socialize Your Stuff     The Year 2008! The weather much like today, cool fall day, the place, a restaurant in downtown Boston, known as The Elephant Walk.  I had just checked my coat and sat down at a table …

Steve Jobs left us many gifts, one he left us marketers w/ was to strive to emulate the army of advocates he created It was Fall 2008, and after finally sitting at a table with my wife and another couple after searching for a parking spot in Boston, my friend introduced me to the iPhone 3G which he had just …