For this week’s Weekly Wrap Up we’ve rounded up a few great articles that focus on the relationship between the brand and the customer. Our picks from the week: “We change our minds because we have made a commitment because something moves us”. Marketing expert Seth Godin says, sharing some great advice in his interview with Inc., reminding us that …
Making Sure You Have a Strong Base
By Jeff Mesnik When I was younger I played a lot of tennis, and I had one tennis instructor named Sherwin who I believe was instrumental in developing my playing ability. He helped me build a strong base, a foundation that I was able to build from. This became incredibly important as I played competitively. As we all know, it …
Weekly Wrap Up: Friday, March 21st
Last night was so great! A big thanks to Dan Karr from Karr Consulting for nominating us and for the mentorship, and to SBANE for hosting such a fantastic evening. It was such an honor to be surrounded by so many wonderful companies whose innovations we greatly admire. To learn more about SBANE and the 2014 New England Innovation Awards, …
Notes from the Field: Content Marketing Naturally
By Ken Wollins When talking with clients about the role of content marketing in enhancing SEO, I’m reminded of John Lennon’s observation that “Life is what happens while you are busy making other plans”. In the same way, good search performance is what happens when you’re busy executing a successful content strategy. “Organic” or “natural” search performance is based on …
How to Give Your Blog Post 9 Lives
So you just wrote an amazing blog post and now you’re ready to share it on social media, but before you do, we suggest taking a few minutes to think before you hit that first share or tweet. Take a moment to strategize all the possible ways you can draw attention to your blog post – what are the different …
Weekly Wrap Up: Friday, March 14th
How was your week? What a busy week for us! Jeff, our Co-founder and President, has been attending the CUNA Marketing & Business Development Council Conference in Florida this week. He has been meeting and talking with credit unions and other marketers about the importance of content marketing. Even if you are not a credit union, there has been some …
Looking forward to seeing you at CUNA
ContentMX is proud to announce that we will be attending the 21st Annual CUNA Marketing and Business Development Council Conference in Orlando, FL from March 12th to March 15th as one of the sponsors. The conference is filled with invigorating sessions where marketing and business development professionals can come together to discuss the business issues facing credit unions today, such …
All is Good: Facebook Changes Create Opportunities for Page Managers
Facebook just announced new changes to what content shows up in your News Feed. This latest change will affect mostly Facebook Pages. As CNET reports: “This time around, the social network warned Page owners that it would show their text-only status updates to a smaller number of their followers”. This change was influenced by the behaviors of Facebook users who are …
The Publisher Mobile App: Great Content is All Around You!
Great content is all around you! Everyday there are moments that make for great content that we can use to reach and engage our audience. Photos of new products, events, current projects, finished products and even pictures of your amazing staff all make for great photos. To help you capture and curate those great content moments, we have developed the …
SEO for Banks and Credit Unions Faces New Challenges
The Financial Brand recently published an article (“Google’s Hummingbird Update Triggers SEO Bedlam for Banks and Credit Unions”) that goes into depth about Google’s new algorithm Hummingbird and how the new change negatively affects search rankings for credit unions and community banks. Credit unions and community banks now face various marketing challenges due to Hummingbird’s reduced dependence on keywords and …