In a recent post from MailChimp, they report the results of a study that demonstrates how social content in an email newsletter increases engagement. Their conclusion: sending email containing social content helps you keep subscribers engaged longer – with an average click rates going up over time. This is something we will explore further in upcoming articles. If social content …
An Interesting Infographic
This one is from Janet Aronica’s blog and was shared by Rich Berkman from IBM. Â Thanks Rich! How do you create shareable content? Learn tips on how to make your blog posts go viral in this infographic. Twitter Facebook Google+ LinkedIn Pinterest
Content Marketing The #1 Driver Of Leads For B2B Marketers – Forbes
This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to that article would also be appropriate here: "One of the big buzz phrases sweeping the digital nation is the term "content marketing.’" It seems the sweeping of said digital nation is still occurring, […] Read More… Twitter Facebook Google+ LinkedIn Pinterest
Quality Content Drives A Successful SEO Strategy
Content and Copy are an after-thought for site owners. A discussion on why successful SEO depends on good content with content type examples Read More… Twitter Facebook Google+ LinkedIn Pinterest
Quiet the Noise (Part 2): The 4 Benefits of Good Content
In Part 1, we talked about focusing on goals despite all the noise and buzz words that are filling the “airwaves”. Now we are going to outline the 4 benefits of content, and how to engage in content marketing without breaking the bank. And most importantly, how to avoid the noise surrounding the hot topics in your industry. Too often …
Quiet the Noise (Part 1)
Big data, sentiment ratings, Klout scores, inbound marketing, outbound marketing, demand generation marketing, word of mouth marketing, content marketing, YouTube, Twitter, Facebook, Google Plus, LinkedIN Pages, LinkedIN Groups, Pinterest, advocates, enthusiasts, curate, SEO, SEM, CRM, CMS. That’s a lot of buzzwords, and they all have a lot of different meanings. And no, I am not trying to optimize this article …
Leveraging the True Power of Social With E-Mail
Which is it? Do you socialize your email, or email your social? Social marketing + email is a powerful mechanism for improving your business, but there are three basic challenges that organizations face when trying to figure out what to do with social marketing: How to create and sustain engagement How to increase message impressions How to build and improve …
The Role of Social Newsletters In The Age Of Content Marketing | Channel Marketer Report
The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information on potential solutions and services, as well as business trends. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Nike: Find Your Greatness. — Jogger
This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us. Find Your Greatness at http://stuf.in/b2tgvArray… Twitter Facebook Google+ LinkedIn Pinterest
Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity…
Would you be motivated to try out an agency if they offered a discount or promo code? Read More… Twitter Facebook Google+ LinkedIn Pinterest