Increase the ROI of Your Marketing Automation

Simplify your content marketing process by making relevant quality content more accessible, and easier to produce and publish.

4 Common Constraints When Using Marketing Automation

Business units are not empowered/trained to take advantage of marketing automation

Complexity of marketing automation software

Content Marketing Can Be Costly and Time Consuming

When there are barriers to using marketing automation, business units communicate less with customers than they should.

Even worse… Business units seek out alternatives to get around the corporate marketing process, sometimes going as far as purchasing their own email marketing solution!

The ContentMX Cloud Greatly Improves Your Process and Costs

ContentMX Cloud increases the utilization of Marketing Automation systems like the Oracle Marketing Cloud in your organization by simplifying the process of building email newsletter campaigns with original and curated content.

Meet corporate compliance and branding standards
Improved SEO
Less training

Previously, the process of building a newsletter was time-consuming and cumbersome. It required a lot of duplicate efforts, as we posted each story in our Emagazine, as well as in the Eloqua template. With ContentMX Cloud, the process has been significantly simplified. I only have to create the stories in our Emagazine and then simply click to populate the ContentMX newsletter template. It’s a snap!Lisa Schindler, Marketing Communications Manager, Arrow ECS

Deploy newsletter communications that are search-friendly, engaging and memorable.

Newsletters Work

Newsletters are proven, effective campaigns but are traditionally difficult to produce because business groups lack access to the content and resources needed and the expertise required to take advantage of this medium. The ContentMX Cloud integration with the Oracle Marketing Cloud allows business groups within an enterprise to easily develop email newsletter campaigns that build and nurture relationships with prospects and customers.

Maintain Standards and Branding

ContentMX offers a simplified process to create engaging email newsletters, facilitates the creation of original content, curates content specifically targeted to a business area or interest, and empowers marketers to automatically apply the corporate rules and standards required by enterprise owners and gatekeepers.

Solve Your Content Challenges

The ContentMX Cloud solves the content challenge of creating and delivering mobile-friendly email newsletters. These newsletters are also socially-enabled to promote sharing amongst recipients. Customers can easily empower divisions of their company to obtain curated and custom articles from internal and external sources, and suggest topics for custom written articles from our network of over 6,000 writers. The newsletter editor includes a number of standard templates that can be adapted or customized to meet branding requirements.

The ContentMX Cloud

The ContentMX Cloud enhances a marketer’s ability to reduce organizational bottlenecks and improve the content marketing workflow so that marketers can confidently embark on content marketing initiatives that integrate to marketing automation platforms like the Oracle Marketing Cloud.

3 to 1 Improvement

Client’s have seen significant time savings and better use of resources. For example, one client was able to take a newsletter that took one month to produce and sent every 3 months, and switch to a monthly newsletter that was assembled and distributed in a few days.

Drive Traffic

Clients regularly see an increase in website traffic and lead flow when they send their newsletter. In fact, one client has seen their web traffic double on days when their newsletter is sent.