Which is it? Do you socialize your email, or email your social?ย Social marketing + email is a powerful mechanism for improving your business, but there are three basic challenges that organizations face when trying to figure out what to do with social marketing:
How to create and sustain engagement
How to increase message impressions
How to build and improve their marketing database
During this webcast, you will learn:
How integrating your social and email campaigns help to create better results
Why trying to socialize a typical email campaign is not as effective as emailing a social campaign
Why focusing on the social program first will allow you to feel the full power of what that program can do
How email, your website, and other traditional online marketing efforts can enhance and expand your social efforts
How to use time and quantity-limited group deals to encourage people to share information about your brand to their friends