Entrepreneur.com discusses how effective storytelling can help you capture the hearts and minds of customers.
We also talk a lot about storytelling with our clients. This is one of the core aspects of implementing a good content marketing plan.
Picture yourself sitting in the principals office after getting into some trouble with your friends. Who did it? What happened? Why did you do it? As you squirm in your seat you begin to tell the story. But, is this the story your friends will tell? Is this the story that will explain your way back to class? Sometimes it is too late to get your story straight. Being prepared and getting everyone on the same page is crucial for these moments, and it is an important way to go about your business.
As a marketer, you want the story behind your business and your products to be consistent and well planned for your whole organization to see.