Solutions to Accelerate Your Channel with More Engaged Partners and Real-time Actionable Data
Partner-Led Buyer Influence
This program thrives on an engaged partner audience that actively receives and shares compelling content throughout the channel. Its value directly correlates to the level of engagement among channel partners—including marketers, consultants, and sellers—who collectively drive buyer influence.
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Partner-Led Buyer Intent Data
With an engaged partner network, the platform captures valuable buyer insights, including:
- Buyer domains
- Engaged content by domain
- Partner interactions
This data provides a comprehensive view of buyer behavior and partner engagement, empowering more strategic decision-making.
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Account Mapping
Once engagement and intent data are captured, the platform identifies the 5–7 partners actively influencing the solution sale at the buyer. This targeted approach supports co-selling motions and maximizes the impact of the sales strategy.
Talk to an ExpertTarget and measure partner education
Looking to keep partners trained and apprised of the latest promotions and product updates? Bring partners through an educational journey with ongoing training and sales support.
Increase partner marketing engagement
Are partners not engaging with your marketing content? Significantly increase the number of partners regularly publishing marketing materials to drive awareness and demand with our unique streaming content platform.
Build more trust with thought leadership content targeted to your market or industry
Add existing content streams curated by our editorial team, or commission new content streams that meet your specific needs.
Give partners an automatically maintained web presence for generating search traffic and leads
The published content is placed into customizable web pages that for small partners can become a primary website, and for larger partners it can be an integrated adjunct to their current website. Embeddable widgets can support the website branding for a better user experience.
Provide consistent to-partner communication
Bring the latest sales and marketing materials to your partners with regular, automated email updates.
Control, coordinate and measure through-partner marketing campaigns
Design email campaigns, automatically tailored and branded to distribute automatically through partner email lists (provided by you or by the partners).
More easily serve partners with content in multiple languages and regions
Automate and manage the localization of content streams to meet the needs of all your sales regions.
Increase partner marketing engagement
Are partners not engaging with your marketing content? Significantly increase the number of partners regularly publishing marketing materials to drive awareness and demand with our unique streaming content platform.
Highly localize and customize your content, and expand on existing content to fill your channel
Use AI enhancement to customize through-partner content for SEO optimization. Tailor marketing content, by deriving new shareable content from existing assets. Add long form content ideally suited for SEO improvement of partner websites – from leading influencers, tailored to your focus areas.
Keep internal sales teams apprised of new partner initiatives and promotions
Provide content streams to sales teams, to keep them aligned with your channel marketing and sales efforts.
Recruit partners that sell to your target customers
Looking to find more targeted and effective partner relationships? Provide your list of target customers and we will introduce you to the partners that sell to them.
Easily distribute leads to partners, manage and track activity to improve results
Move leads to and from your CRM and PRM systems (or import them directly) and quickly pass them to partners for follow up.
Leverage your existing PRM investment and improve the quality of your data
Deploy campaigns that highlight the best content in your PRM and feed your business process.
Enable partners to register leads and enable co-selling opportunities
Receive leads from partners who are working on deals, Synchronize with leading CRM and PRM systems.
Understand buyer behavior and intent across your entire partner ecosystem – at the moment it happens
Track buyers as they engage with partners, and identify when partners receive marketing leads in real time.
Better focus and prioritize partner engagement with data generated through partner-led buyer intent
Activity reports reveal the companies that are showing buyer intent, and the partners generating it.