This week we hosted two webinars on ‘The Power of the Panda’, where we discussed Google’s latest algorithm update and what the update means for the direction of your website and content marketing strategy So what is Google looking for? 1. Panda is not looking to harm you or to change how you work, it is trying to leverage what …
Why Syndicated Content is Hurting Your Website, and Your Content Marketing Strategy
With their latest update, Panda 4.0, Google is once again taking a closer look at your content marketing strategy and quality of your content featured on your website. Is your content original? It is unique? What kind of value does our content provide? Does your website feature syndicated content? Depending on how you answer Google’s questions, depends on how well …