The Channel Influencer webinar series explores how partner marketing engagement drives pipeline growth through the power of buyer intent data. Each session features industry experts sharing actionable insights on transforming partner activity into measurable sales results.

The series began with a conversation with Jay McBain, Chief Analyst at Canalys, where we discussed the critical role of partner-led buyer intent data. 

The next webinar, "Turning Partner-Led Buyer Intent into Opportunities", featured Meredith Caram, a seasoned leader with over 18 years of experience running AT&T’s channel and advising top vendors. In this session, we learn how capturing buyer intent data can elevate your partner marketing strategies.

For the third webinar, Heather K. Margolis, an industry thought leader who has helped countless businesses build successful channel programs talks with Jeff about "Driving Partner Engagement to Deliver Partner-led Buyer Intent". Learn how to deliver great content and consistent communication, develop the right partner behaviors for success, and turn an engaged audience into a powerful influence engine.

Each conversation focuses on unlocking the connection between partner engagement and sales success through buyer intent data.

Whether you’re looking to strengthen your partner marketing strategies or better understand how intent data can drive results, this series is designed for you.