As we look back at 2014, we cannot help but be inspired. It was quite the transformative year for content marketing, and we are expecting even bigger and better changes in 2015. In the spirit of the New Year, we have put together a list of 5 content marketing insights that are energizing us, and helping shape and define our own …
Why Duplicate Content is Just Not Worth the Risk
Since Google made the algorithm updates Panda and Hummingbird, using duplicate content, just like keyword stuffing, now harms your ability to be ranked well by Google and other search engines. Using duplicate content on your website is no longer worth the risk as Kintronics recently found out. Kintronics, an IP Solutions company, inadvertently conducted their own “experiment” on duplicate …
3 Ways to Make the Most of Your Content
As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
Three Steps to Creating a Content Marketing Budget in 2015
If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snow fall predicted for New England this weekend, we have been reminded how fast time is going and that 2015 will be here before we know it. Content marketing is no longer a buzzword, it now needs to be an integral …
Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy
Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …
Facebook is Cleaning Up our News Feeds with its Latest Update
Facebook has announced more changes to its algorithm this week. The changes come in the form of two new updates, “the first is to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format”. With these new updates, it sounds like Facebook is headed in the same direction as a big search …
3 SlideShares Worth Sharing
We are all about SlideShare these days. With so many great presentations on SlideShare, it’s like YouTube, you can get lost for hours exploring and learning about all different topics. Here are three slideshares that have really resonated with us recently. 1. Brush Up On Your Social Selling Skills from Gerry Moran Gerry Moran, he gives great advice on Twitter (you can follow …
Enhance Your Marketing Strategy With the Right Content
Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done. ContentMX Intro to Content from ContentMX on Vimeo. 1. Request Custom Written Articles Remove the writer’s block with custom content …
Are Your Email Newsletters Driving Engagement and Generating New Leads?
A few days ago on Twitter, Hubspot asked their #InboundLearning question of the day: “What is your email marketing pro tip?” It was a great question. They received some fantastic responses, and of course we had to get in on the conversation. Without hesitation we answered: “Make email newsletters social. Make it easy for customers to join/participate in your conversations on …
Dilbert’s Rules of Content Marketing
By Jeff Mesnik For more great posts from Jeff, follow him on LinkedIn here. 1. Make it interesting! 2. Keep it short and to the point 3. Don’t use the same content as other, it’s mediocre and Google hates it. 4. Keep …